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Founder's Messages

What is the Secret to an Award-Winning Company Year After Year?

Dice. Cards. Your bottom dollar. There are those who bet on things that sheer chance determines a winning outcome or not. Then there are those who gamble on starting a company. Again, some might attribute achieving any level of success to chance or luck. And more than likely, it is pure luck. But not the 50/50 roll-of-the-dice kind. I’m talking about the persistence-finally-meets-opportunity type of luck.  

On August 12, Inc. magazine released its annual list of fastest-growing companies in America for 2015. For the fourth time, Platinum Realty was included on that list. Prior years inclusion are 2010, 2013 and 2014.

No real estate firm should’ve made that list for the first time in 2010


Scott G. DeNeve
Scott G. DeNeve


Continued Education is a Dish Best Served Fresh

It was 2003. I was sitting on my bed surrounded by a mountain of papers. Forms, legal documents, contracts and inspection reports – you name it – I was determined to teach myself everything I needed to know about closing my first transaction. 

Epic fail. Even after pouring over every word, I had learned nothing. The language might as well have been Latin. I realized that I could take all the classes and read all the forms, but at the end of the day, in order to actually learn it, I would have to apply it.



Pythagoras, Elvis and Platinum Realty

The earth is flat. Rock & roll will corrupt an entire generation of youth. Technology in real estate is just a fad. Naysayers. Change phobes. The old guard. Call them what you like. The fact of the matter is that people’s beliefs, once set, are difficult or impossible to sway, even when hard data and experts prove the contrary. Going against the grain doesn’t win any popularity contests with the crowd. However, progressive thinkers, who see the potential, embrace it.

Over time, what was once considered ridiculous or just plain wrong becomes the norm. Such is the case with real estate. Kind of...



Syndication: He Who Controls the Data, Wins

There is a major change on the horizon for real estate, and it started back in 2005 when technology got a foothold in the industry. Like many others, I’m watching the seemingly one-sided chess game being played between Zillow, which closed its acquisition of Trulia in February and Move, Inc., which operates Realtor.com.

Move, Inc. owns ListHub and also recently acquired Point2, their primary competitor, in an effort to control all syndication data, only to shut it down shortly thereafter. That leaves only ListHub, which holds 85 percent of the nation’s residential listings and supplies 60 percent of listings to Zillow/Trulia. Effective April 7th, ListHub will no longer be syndicating to Zillow/Trulia, in an effort to apply pressure on a company that has built its platform on other people’s data.

Is this a case of “he who controls the data wins?” It could be unless…



Making Waves in a Calm Sea

Make waves in our industry, keep our momentum going, control change, and therefore our individual and collective destiny. Platinum Realty’s ambitions are bold. So, too, is our drive to continue reinventing our company with emerging technologies and challenging the industry to be more agent focused.


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Alison Frank
Cell: 515-238-1594
Office: 888-220-0988

Licensed Real Estate Agent in the state of Iowa
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